Trusted Advisor

Company

Our client, The Tech Consortium (TTC), was born from the realization that the traditional VAR model fails to prioritize those who matter most: salespeople and their clients. For too long, both have been forced to stand back while management plays vendor politics, focuses on quotas, reduces commissions to support underperforming overhead, and pockets rebates to boost company profit. They created TTC to break this cycle, building a new type of VAR specifically for Advisors. They stripped away sales management, bloated engineering benches, and vendor bias, leaving a lean SalesOps platform that supports you, so you can serve your client.

Role

As an independent contractor, you engage with TTC on a deal-by-deal basis without disrupting your current career. There are no mandates, no non-competes, and no exclusivity. They provide access to nearly any data center, cybersecurity, cloud, and communications solution. All partnerships, quoting, billing, and pre-sales engineering support is included. Your customer wins with enterprise discounting and the ability to buy through the person they trust most. You provide vendor-neutral advice, keep competition out, and build a permanent book of recurring revenue at the industry's highest commission rate.

Compensation

TTC offers an industry-leading 65% commission on Gross Profit - significantly higher than the standard splits found at traditional VARs. To see this in action, consider a deal TTC recently closed: an Advisor sold a $1M Cisco Meraki solution at a $310,000 Gross Profit (31% margin). Under this model, that Advisor was paid $201,500. By comparison, a standard 30% commission model would have yielded only $93,000 for the exact same transaction. With a minimum gross profit requirement of just $25,000, this real-world example demonstrates how you can more than double your earnings compared to the industry norm.

Story

The Tech Consortium (TTC) was founded in 2023 by Eric Larson and a team of industry veterans whose collective experience across major VARs revealed a fracture caused by the channel, one that was actively penalizing the people who drive it: the salespeople and their clients. The core issue is that the maturation of aggressive vendor partner programs has shifted away from transparent upfront discounting and now relies on back-end annual rebates - often 10%+ of gross revenue. Because these rebates are decoupled from the cost of goods, savings are never passed to the client, and the deal's visible profit margin remains artificially low, resulting in sales earning less while the "House" quietly pads its bottom line with the back-end rebate. Furthermore, the team saw how this financial structure corrupted the very ethos of being a Value-Added Reseller. To unlock these rebate tiers, legacy VARs are forced to incentivize their engineering teams and services around specific vendors. This is the death of unbiased advice. How can a reseller possibly focus on helping emerging technologies or solving unique customer problems when they are financially handcuffed to a legacy giant? True value comes from understanding all possible options to architect the best solution — not just the one that earns the most. TTC was created to restore this original promise: total neutrality, total transparency, and total focus on the client's actual need.

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